Marketing operations are behind-the-scenes processes that support and improve marketing teams and campaigns. These processes are less glamorous than the award-winning television ads or interactive digital ads your company produces, but they’re vital to helping marketers achieve their goals in business.

The term «marketing operation» is used to describe a process that involves the creation and maintenance of marketing materials, like collateral, data management, and reporting, and integrating them into the rest of your business. It can also encompass broader scope, such as project management, data analytics as well as IT support and other administrative tasks.

Modern marketing teams operate across multiple disciplines such as sales, design and development. This www.opscalendar.com/organic-website-traffic means that multiple systems and processes need to be interconnected to ensure that marketing teams can deliver the correct content to the right audience at the right moment to achieve business goals.

The job entails a large amount of setting up and optimizing the marketing tech stacks in order to simplify the process and help the team achieve their goals more quickly. Common tasks include managing marketing technology stacks including evaluation and approval platforms and content management systems.

It is much easier for marketing teams to achieve their goals when they have clear, well-defined guidelines in place. It helps them define and share their marketing strategy with their internal stakeholders, and gives everyone a clear idea about what’s expected of them. Marketing teams can set goals that are SMART, which means Specific, Measurable, Attainable and Realistic Time-bound (SMART) to ensure they can design realistic timelines for their projects and campaigns.