A data warehouse is an online central repository which collects information from many sources. It helps businesses identify patterns, determine efficiencies, and make better business decisions. However, it takes time to check the various systems and extract reliable, consistent data -especially when the data is erratic or huge.

A data warehouse is a collection of clean, organized business data that can be organized into columns and rows for business intelligence. The data is retrieved using structured query language (SQL) and the database is designed to meet specific business needs.

Digital marketing agencies utilize online data warehouses to access data from various sources and give customers a an overall view of their performance. This helps to make educated decisions that positively impact the bottom line and produce the most effective results for their clients.

The best way to think about an online data warehouse is to think of it as a tank of water that is designed to provide the clean water (data and analysis) requirements of a specific household. Let’s suppose a bicycle manufacturer wants to understand more about its existing customers. The company can make use of its database to gather information about gender, age and the location. Additionally, it can learn more about the buying habits of customers. This data can assist the bicycle manufacturer create and sell new bicycle models that are more appropriate for its intended customers.

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